Waiting for Your Cat to Bark? Author Contributes to Wiley’s Online Marketing Offering
Hoboken NJ (PRWEB) July 30, 2007 — Bryan Eisenberg (http://www.clickz.com/showPage.html?page=3622853), co-author of Wall Street Journal, New York Times, USA Today, and BusinessWeek bestsellers Waiting For Your Cat to Bark? and Call to Action, has teamed up with John Quarto-vonTivadar (http://www.grokdotcom.com/author/john-quarto-vontivadar/), Chief Scientist at Future Now, to write the perfect book for everyone looking to improve their web site conversion rates.
Always Be Testing: The Complete Guide to Google Website Optimizer (http://tinyurl.com/65be8e) (Sybex, an imprint of John Wiley & Sons; August 2008; $29.99; 336 pages) teaches users of all levels what to test, how to test, how to use Google Website Optimizer to do so–and ultimately, how to improve conversion rates.
In the book, Eisenberg and Quarto-vonTivadar discuss the important theory behind testing so that readers not only understand the clicks reports, but also the "why" of clicks and the data behind the reports. While primarily intended for hands-on implementers (marketers, webmasters, designers, media buyers, small business owners) who need to better understand, design, implement, interpret, and tune for conversions, the book also speaks to financial decision makers (directors and VPs of marketing) about better understanding the importance and impact of testing and optimization.
Always Be Testing is the latest addition to Wiley’s online marketing library. As a publisher, Wiley offers a number of titles that help develop successful online marketing plans; leverage quick start solutions for blogs and websites; test and tune for maximum results; get buy in and support from key stakeholders, and so much more.
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