Online Marketing Just For Smaller Businesses
For many smaller companies, online marketing is – or should be — a crucial component of their business. But online marketing, which involves SEO, e-mail marketing, and pay per click ads, takes time, some money, and increasingly, some expertise. Products designed for small and midsize businesses are finally entering the market.
I got a chance to talk with Anita Campbell yesterday, the editor of Small Business Trends, a comprehensive site that explores trends in the small business market.
One of the topics we discussed was online marketing, specifically what smaller businesses should be doing. Campbell said that beyond the Web site – the centerpiece of a smaller business’ online presence – are five basic things that will provide smaller businesses with a good return. They are:
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