Does search marketing increase brand awareness?
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Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case.
In a recent study called “Brand Value of Search”, Google attempts to answer the age-old question of whether search marketing increases brand awareness, reports MediaPost.
Over 2,400 people took a brand survey using consumer-packaged goods brands and Google concluded that, when a brand did not appear in search results, awareness was decreased. This, says the search firm, shows the importance of search marketing in ensuring the brand is represented within search results.
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