Got information overload? Get filtrbox, but don’t pay quite yet
With a few maniac exceptions, those of us that consume, process and produce information for a living are on the brink of having our heads explode: We clean our email inboxes only to find that we’re behind on 150 RSS feeds. We dig into those feeds and then: Text messages! Twitter alerts! A new comment on FriendFeed! As it all happens, we can’t shake the feeling that somewhere, a critical piece of information is slipping by and giving our competitors an edge.
While some revel in the noise, bathing in it like pigs in the mud, the rest are desperate for help. In comes filtrbox, which just launched for the public, hoping to save the day. Best described as Google Alerts on performance enhancing drugs, filtrbox lets you select keywords to find relevant articles and blogs as they appear across the web and then makes it a cinch to filter out the excess. In some ways, it’s a filter for information junkies. In others, it’s a tool to get business intelligence about you and your brand. It competes directly with Trackus and, to a lesser extent, more sophisticated tools from Buzzlogic and Radian6. The latter two target social media analysts, provide a ton of features, and come at a much higher price. Filtrbox and Trackus are stripped down and priced for the everyday knowledge worker. Trackus also positions itself as an “online reputation monitor,” and doesn’t have the filtering capabilities of its competitor.
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