Are consumers negative towards SEM?
Only one quarter of consumers view search engine internet marketing positively, new research has shown.
According to research by Dynamic Logic, 31 per cent viewed it either "negatively" or "very negatively".
Christina Goodman, director of global marketing and business development at the firm, suggests that non-intrusive online marketing methods, such as search engine optimisation (SEO), could be more popular.
She said: "More interruptive or intrusive formats, such as telemarketing and spam (non-opt-in email) are towards the bottom of the list in terms of consumer appeal.
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