Online Video Ad Company Jivox Closes $10.7 Million Series A Financing
New investor Helion Venture Partners joins Opus Capital and other investors to fund fast-growing online video ad start-up
Company reports strong advertiser and publisher growth since March launch
San Mateo – Jivox, the first self-service online video advertising platform for local businesses, today announced that it has closed a $10.7 million Series A round of financing led by Opus Capital, an early-stage venture capital firm. New investor Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts.
The Jivox online video ad platform enables smaller and local businesses to harness the power of online video advertising by reducing the cost and complexity of developing and placing online video ads. Since its launch in March 2008, Jivox has seen broad adoption of its self-service online video ad platform by advertisers in a wide variety of industries, including travel sites, financial and real estate services, transportation companies and restaurants. Jivox has also gained significant traction with publishers, who are eager to monetize the content on their sites and tap into a huge pool of smaller advertisers that would otherwise be confined to banner or search ads. The Jivox Video Network now reaches more than 40 million viewers.
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