Publisher turns a Polish palace into a home and more

NAKLO, Poland — When Kehrt Reyher saw a dilapidated 18th-century palace in southern Poland, he fell in love with its classical design and thought it could become a weekend house for his family. He didn’t expect that, during the renovation process, he would come up with an idea that could turn his professional life around.

Reyher, a native of Indiana with a background in journalism, came to Poland in the early 1990s to work as a consultant for the country’s fast-developing media. On a trip outside Warsaw, he met a real estate agent who was showing some properties and, as prices were within his reach, he started thinking about buying a country place to renovate.

In 2002 he and his wife, Marzenna, who is Polish, looked at about 10 properties but came back to the first one: a three-story palace dating to the mid-1770s in the small village of Naklo, some 240 kilometers (about 150 miles) south of Warsaw.

"It was very much unlike anything we saw," Reyher, now 54, recalled. "What I liked most was that it was not pretentious, not terribly elaborate. It is, in fact, pretty simple."

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Spencer’s and Spirit Halloween Improve Customer Experience on the Web Using Learning Search and Site Champion From SLI Systems

CUPERTINO, CA — (MARKET WIRE) — 05/28/08 — Spencer’s (www.spencersonline.com) and its sister Web site Spirit Halloween (www.spirithalloween.com) see huge increases in site traffic around key holidays: Christmas and Halloween. To make the most of these windows of opportunity to drive revenue — and to make it easier for customers to find the items they want year-round — parent company Spencer Gifts chose SLI Systems’ hosted site search and user-generated SEO products.

In addition to its e-commerce sites Spencer Gifts will operate over 1,100 combined Spencer’s and Spirit brick-and-mortar stores in 2008. When Jay Greenberg joined Spencer’s as director of e-commerce in July 2007, he saw the chance to maximize the search function for the company’s online operations.

"Spencer’s had opportunities to improve the customer experience," said Greenberg. "Implementing SLI’s hosted search solution immediately delivered relevant search results (www.sli- systems.com) and enhanced the customer experience. The team was planning marketing campaigns and Web site improvements as the Halloween season quickly approached. We leveraged SLI technology to assist in driving sales, while improving the site’s conversion rate."

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Internet Pioneer Tackles Making Money Online

In today’s economy many people are looking for new ways to supplement their income or even replace a lost job. One method that many people are exploring is how to make money online. A new site, http://www.BestInternetPackage.com, is aimed at people who are just getting started in online marketing.

The site has been created by someone who has been around the Internet a long time. Bob Garrity has been involved with businesses on the Internet since 1994 when he had the first cable modem west of the Mississippi installed in his home as manager of a project for Viacom Cable. Bob was later the 40th employee hired at @Home Networks which became Excite@Home. The company was an Internet darling for a few years and then crashed in the Internet meltdown in 2001.

Now Bob is tackling the Internet in a new way. His new site http://www.BestInternetPackage.com delivers a solid package of software and learning material at a very low cost. "Having been around the Internet for as long as I have, I think I have good insights into what works and what doesn’t” Bob said in an online interview. "Unfortunately there are a lot of scams and marketers who sell a phony bill of goods to people without experience. I wanted to create a place for people to learn more about making money online, without gettingripped off" he added.

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What’s the problem with marketing?

When asked, most small and medium-sized companies will say that they are anxious to improve their marketing. If asked to explain further, most businesses will say what they really require are more leads and more sales. Occasionally, some businesses will say that they seek more cost-effective advertising. This indicates for that for the smaller business, marketing is simply another name for sales and advertising.

It is also clear that in small and medium-sized businesses, marketing involves all the activities that get and retain business, and are inextricably involved in obtaining the necessary revenue. Measuring marketing performance in small and medium sized businesses is relatively easy, because marketing is generally regarded as consisting of sales and advertising.

However, in many large companies, marketing is increasingly seen in a different way. Most American companies and many in Britain see sales and marketing as two separate parts of a business, which they reflect in the structure of their organisations.

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10 Fundamental Tips To Improve Your SEO

In my colleague Matt Lester’s recent Search Engine Land column he discussed ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective Search engine optimization (SEO) campaign. But before we dive into the tips, let’s briefly look at what SEO is and its key concepts.

SEO, quite simply, involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). And by optimizing for terms that your target audience will use to search, you will drive relevant traffic to your site that has a better conversion rate.

The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular. Discoverability means telling the world about your site. The technical details and environment may have changed but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.

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